Playbook Strengthens Team with Cleantech and Policy Expert Adam Johnson

[Vancouver, BC] – [December 11, 2024] – Playbook, a leading growth advisory consultancy, is excited to announce the addition of Adam Johnson as a Strategic Advisor. Adam brings over 25 years of experience in strategic communications, business development, financial strategy, and global regulatory advising. His extensive expertise in brand development and capital projects, securing non-dilutive funding, and navigating complex policy landscapes positions him as a transformative leader for Playbook and its clients. With a focus on cleantech, he brings valuable experience and results, driving success during challenging times. With a global network and deep experience helping companies scale-up, secure financial support and grow market share, Adam will complement the existing team of advisors at Playbook. 

Adam’s career highlights include helping public and private companies in cleantech, energy, and transportation sectors achieve commercial viability and scalability by identifying strategic partnerships, accessing funding opportunities, and aligning their growth strategies with evolving policy and regulatory frameworks. He has worked extensively with global companies, advising on policy trends, sustainability practices, and international market entry strategies.

“Adam’s unparalleled expertise in cleantech, his track record of securing significant non-dilutive funding, and his deep understanding of global regulatory environments will be invaluable for our clients,” said Don Stickney, Founder and Principal of Playbook. “As we expand our support for companies in high-growth sectors, Adam’s experience and insights will enhance our ability to deliver impactful, results-driven strategies.”

In his new role, Adam will focus on advising Playbook’s clients in clean technology and other sectors on strategic growth initiatives, brand development, and investment attraction. With a robust background in navigating the complexities of government incentives and funding programs, Adam has helped organizations secure tens of millions in non-dilutive funding to drive innovation and growth. His expertise in aligning businesses with global sustainability, supply chain, security, and policy objectives ensures companies are well-positioned to succeed in competitive and evolving markets.

“Joining Playbook allows me to combine my passion for cleantech and growth with my experience in capital strategies, business development, and policy advising,” said Adam Johnson. “I’m eager to work with forward-thinking companies to help them unlock their full potential through effective planning and securing the resources they need by leveraging my experience and network in challenging times.”

Adam’s addition further strengthens Playbook’s ability to serve clients navigating the fast-evolving intersections of innovation, policy, and market dynamics. His advisory role will be instrumental in helping companies scale, secure critical funding, and align with global trends in sustainability and clean technology.

About Playbook

Playbook is a Vancouver-based growth advisory consultancy that partners with high-growth companies to solve complex challenges, scale operations, and achieve measurable results. With expertise in strategic planning, executive support, training, investment attraction, and crisis management, Playbook empowers clients to thrive in dynamic markets.

For more information, please visit www.yourplaybook.co

Media Contact:
Don Stickney
Founder
Playbook
Don.Stickney@yourplaybook.co

604 724 0447